Conversion Rate

Conversion rates are the most important and yet most overlooked piece of data that your web marketing generates.

Let us give you an example to demonstrate how important conversion rates are in your website...

If you have 1000 visits to your website and you get 10 enquiries from it, out of that you could be making 1 sale. You could do some search marketing and maybe generate 2000 visits to your website. In theory, the effect would be like this:

	Visits	1000	2000
	Enquiries	10	20
	Sales	1	2

You would double your sales.

You could, instead, decide to focus on why out of 1000, 990 people decided to leave your website, and come up with a way to keep just 5% of them. Then, by responding better and faster to your enquiries you get another 20% increase on your sales, the effect would be:

	Visits	1000	1000
	Enquiries	10	50
	Sales	1	15

You can astronomically increase your online sales by concentrating on just these 2 key areas.

Now that sounds good in theory, but how do you translate this into your business?

That's what we're here for. Not only will we help you to increase your traffic through search marketing, but we will help you to continually improve the conversion rates of visits to enquiries to sales. The combination is powerful.

If you'd like to discuss the possibilities of improving your website conversion rate with us, call 03 9012 6600 or fill in the contact form here.

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