Now that you have lots of visitors to your website and they’re lodging enquiries in droves, how do you turn them into sales?
On a mystery shopping excursion with one of our clients, we discovered that most of their competition responded to web enquiries within 48 hours.
Our client converted over 40% of their enquiries simply by responding to them that day. The competition was left for dead.
We don’t need to tell you that this is the most critical step of your website sales process. That’s where you need to be different. You need to be one step ahead of your competition, use consultative selling and develop a systematic response to ensure that customers get their needs met to make the sale.
To maximise your website sales, your response to web enquiries needs to be:
- Timely - The faster you respond, the higher the chance of getting the sale
- Systemised - When you’re getting hundreds of enquiries a month, you don’t want to be snowed under responding to emails
- Consultative - When a customer has enquired, they should be sold on you. Your job now is to meet their needs.
- Personal - Your sales process will have the greatest effect if you can do all of the above and still keep it personal.
Generating leads is not easy, so don’t let your web enquiries disappear.